4 Tips for Getting More People to See Your Direct Mail

Direct mail is naturally advantageous when getting people to notice your business. 

85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. However, your business can take action to increase further the number of people opening your direct mail. 

1. Use a Call to Action in Your Direct Mail 

The best call to action, or CTA, follows the format “Do something simple, get something great.” 

In this scenario: 

• Do something simple = open the envelope.


• Get something great = receive a credit card, special discount, or a gift or sample.

Creating a sense of scarcity works exceptionally well when prompting people to act. For example, try advertising a limited-time offer or a special discount while supplies last. Fear of missing out or not being enough gets the customer to act soon. However, don’t create a false sense of scarcity.  

2. Send Your Direct Mail in a Unique Envelope 

The envelope is the first thing people see when they take the mail out of the mailbox. 

Whether to open your mail or not relies heavily on the impression the envelope provides. 

Get your envelope to stand out and generate curiosity by switching up the characteristics of the envelope like… 

• Size. Larger envelopes stand out but can be more costly. Smaller envelopes create a sense of casual and friendly correspondence.


• Style. Use a color that catches the target audience’s attention, such as silver, gold, neon, or bold colors. Try changing the texture by using a matte or a glossy finish.


• Font. Using a handwritten style font will make your envelope seem more personal.


• Format. Including a see-through window lets your business prominently display products or enticing offers. 

Switching up the standard white 4 1/8 ” by 9 ½” envelope will make potential customers more likely to open the envelope. 

3. Personalize Your Direct Mail Marketing 

If the direct mail recipient feels that the mail is truly meant for them, they will be more likely to open it. 

Research your target audience so you can better personalize your direct mail. Create target market subgroups based on their interests, potential questions, geographic area, and products or services most interesting to them. 

Often, businesses will have better luck advertising to their local target market because there’s a greater desire among consumers to support local businesses as opposed to non-local ones. 70% of consumers support local businesses because they want to keep money local, connect with the community, support local creators, and have better service. 

4. Track Direct Mail Statistics 

Finding out what methods work for you and what don’t will help you generate a higher return on investment or ROI. 

Track cost per 1000 impressions (CPM), open rates, response rates, and conversions. Impressions are the number of people who see your direct mail, and conversions are the number of recipients who follow your call to action. 

Remember that those who have interacted with your business are more likely to engage again. Also, sometimes it takes multiple direct mail deliveries before the customer acts. 

Once you find a high ROI strategy, scale up your marketing. 

We’re here to help you stand out to potential customers through direct mail. From the design to the mailing itself, we’ve got you covered! 

7 Print Marketing Ideas to Boost Holiday Sales

The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales.

How do you accomplish this? Here are seven ways to use print marketing to boost your sales this holiday season!

7 Print Marketing Ideas to Boost Holiday Sales

1. Creative Packaging 

Use beautiful boxes, papers, and images when you send out items to customers.

They are more likely to hang onto them and remember you in the future. Plus, it creates a warm fuzzy feeling when customers receive such packages.

2. Door Hangers

Create fun, whimsical door hangers to put on customers’ doors.

These will receive a lot of attention and will solicit a response. 

3. Coupons

Send coupons to customers on fun, holiday-centered postcards.

Include fun images, pictures, and sayings that will grab their attention during the holiday hustle and bustle.

4. Holiday Newsletter

Time and attention span may be limited this time of year, but a compelling and short holiday newsletter will get your reader to stop, read, and respond.

Put some fun quotes, tips, recipes, fun facts, a happy holiday message, and maybe even a coupon to help them save money during this time of year.

5. Subscription Package

A subscription package will keep them coming back throughout the year.

Offer special pricing, fun packaging, and items that will dazzle them. They can subscribe to your subscription box and receive great gifts throughout the year.

6. Gift Cards

A gift-card campaign allows customers to share your business.

It’s also an excellent way to offer deals. They can get something free if they buy a certain amount of money in gift cards. This is a popular way of helping people with last-minute and corporate gifts.

Make sure your gift card displays are front and center near your store’s entrance, checkout, and other high-traffic areas.

7. Loyalty Rewards

Mail special discounts to loyal customers during this time of year.

Research what most customers are buying this time of year, then send them a letter or postcard offering to discount it for them. Remember, it usually costs you a lot more to acquire brand-new customers than to retain the ones you have.

Whatever you decide to do to thank your customers during this time of year, we can help execute it with quality printing and papers. Contact us to get started today!

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

We're proud to inform you that the reports of the supposed death of direct mail have been, as Mark Twain once said, "greatly exaggerated."

Not only is direct mail just as effective as it ever was - it's positively thriving. According to one recent study, the market for direct mail advertising is anticipated to grow from $71.57 billion in 2021 to a massive $72.67 billion by the end of 2022. Much of this has to do with the average return on investment for direct mail collateral is $4.09 for every $1.27 you spend getting those marketing materials out into the world.

But it can be challenging to know where to begin if you've been out of the direct mail world for a while or are wading into these proverbial waters for the first time. With that in mind, here are three winning direct mail campaign ideas that you can start using immediately.

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

Taking Advantage of the Holidays

One of the best direct mail marketing campaign ideas you can start using immediately involves taking advantage of the holiday season - a time of year that is already upon us again.

Remember that while part of the goal of any marketing campaign is always to raise awareness for your brand and get the word out about your products and services, this is just one small portion of a much larger story.

Equally important is your ability to get in touch with people occasionally and simply remind them that you're out there. Because of that, don't hesitate to send out a simple postcard for Christmas or the New Year to wish people well. It doesn't have to be overly "salesy" at all - it can be a simple message that illustrates that you care about your consumers, even when you're not coming right out and asking them to buy something.

When executed correctly, you'd be surprised by the difference this can make in generating repeat sales from existing, satisfied customers.

The Benefit of Unusually Sized Mail

Another technique that you can use with direct mail, in particular, has to do with sending out unusually sized mail.

Think about it - part of why messages like emails are so easy to ignore is that they all blend together in someone's mind. They all look the same, and they're far too easy to archive when someone is wading through their email inbox in the morning.

But if you send out a piece of direct mail collateral that is slightly larger or shaped differently than every other piece of mail that someone receives that day, they're going to notice. You immediately stand out, and at that point, you can use someone's curiosity to your advantage.

Bridging the Gap Between Direct Mail and the Digital World

Finally, don't be afraid to bring the benefits of both direct mail collateral and digital marketing together in innovative ways.

Always include information about the various social media channels you use, like Facebook, Twitter, and LinkedIn, which are great for allowing someone to get in touch with you in other ways quickly. This way, you can begin an experience with them through physical mail but give them the option to continue it over the Internet if that is their preference. 

If you'd like to find out more information about getting started today with any of these direct mail campaigns, or if you have any additional questions you'd like to go over with someone in a bit more detail, please don't delay - contact our team today!