Tuesday, August 28, 2018

5 Ways to Skillfully Handle Criticism With a Smile Instead of a Frown

"This work is sloppy and does not meet the needs of the company. You'll have to completely rework it."


"Is this all you've gotten done for today? You're going to have to step up your pace."


"Why didn't you follow the instructions I gave you? This is terrible work."


"I liked your old hairstyle better."


Criticism, no matter how delicately someone gives it to you, hurts.


Being criticized makes us feel worthless, painfully vulnerable to our own negative thoughts and unsure of our abilities. Some inexperienced managers think criticizing their employees will incentivize them to work faster and harder but, of course, we know this tactic is the absolutely wrong way to motivate employees.


Scientists speculate there is something instinctual, or innate, about our adverse reaction to even mild criticism. Just like the human body is hard-wired to instantly move into a "fight or flight" state when confronted by danger, our psychological self (psyche) reacts to criticism defensively. In other words, being physically struck closely parallels being verbally "struck." Our heart and breathing rate increases and we may start perspiring as our internal temperature rises. Depending on the type and level of criticism we hear about ourselves, some people tremble, feel extremely anxious, and may even start crying.


How to Give Criticism Positively


Before you criticize a family member, friend or fellow worker, stop and think about how you could rephrase what you are going to say to sound more like constructive criticism. 


Examples of constructive criticism include:


  • (When someone fails to complete a project on time): Next time we have a project to work on, we'll make sure there are enough resources and time for you to finish it as planned. In fact, perhaps we can schedule the project in advance so you are not inundated with work?

  • (When someone has been "slacking" in their work): You've done a great job reaching several goals lately. Nobody can achieve every goal they set for themselves so don't let this affect your sense of accomplishment. Maybe your goals are a little too aggressive?

  • (When someone isn't contributing to a group effort): I've noticed you haven't wanted to take an initiative lately. I would really like to see you take a leadership position because I think you have the talent and skills to be successful.

5 Ways to Handle Criticism Positively


1. Objectify Yourself


As soon as you realize you are being criticized unconstructively, step away from your emotions by imagining yourself as a life-size cardboard cutout.


Wait until the person criticizing you leaves before allowing yourself to think about what they said. Consider who criticized, what they criticized you about, and whether it was actually warranted. Remember that people who are criticized are usually doing something new, different, and possibly daring.


2. Don't Cross Your Arms


Adopting a defensive posture may provoke the criticizer into extending their critique of you.


Simply stand with your arms at your sides, nod, and show that you are listening.


3. Learn from Criticism


Is there a grain of truth in the criticism you received?


Don't let strong emotions cloud your ability to judge truths about yourself. Many of us say or do things that are not in our best interest but fail to realize our error.


4. Get Feedback from a Friend


Tell a trusted friend about the criticism you received.


Getting another opinion can help mitigate the negative feelings you experience from a criticism.


5. You Control Your Emotions and Thoughts


Nobody is in control of what you think or feel.


The way you think and feel about criticism is all up to you, not the person who criticized you.


"Criticism is something you can avoid by saying nothing,
being nothing, and doing nothing." 
~Aristotle

Friday, August 24, 2018

How to Chart Your New Future (Part 2)

Looking to grow personally or professionally, but not sure where to start?


Last week we examined the incredible benefits of lifelong learning. Increased cognitive function increases the health of the entire body, and continued education sparks social engagement (as we learn from and WITH others) that brings confidence and delight. Research suggests that people with strong social connections tend to be happier and live longer.


Whether you feel supported by your employer or not, here are four simple avenues that will enrich your life and help you grow:


1. Stretch Yourself.


The first step in continued growth is to assess your buy-in.


Check out last week’s article for more detail on jump-starting your own motivation.


2. Ask Others to Stretch You.


Baseball legend Yogi Berra commented, “If you don’t know where you are going, you will wind up somewhere else.”


Perhaps one of our greatest obstacles is our lack of perspective. In the daily grind, it can be hard to identify or address our weaknesses and our virtues. Consider a coach or mentor to help you assess where you’re at and chart intentional steps toward positive change.


Can you find someone in your company who might have coffee with you on a monthly or quarterly basis? Is there someone in your field or professional network (even LinkedIn) who might fill this strategic role? Is it worth contracting a life or career coach (or even an organizational consultant) to help you maximize potential? Surgeon Atul Gawande makes this compelling argument:


“Élite performers, researchers say, must engage in ‘deliberate practice’—sustained, mindful efforts to develop the full range of abilities that success requires. You have to work at what you're not good at. In theory, people can do this themselves. But most people do not know where to start or how to proceed. Expertise, as the formula goes, requires going from unconscious incompetence to conscious incompetence to conscious competence and finally to unconscious competence. The coach provides the outside eyes and ears and makes you aware of where you're falling short. This is tricky. Human beings resist exposure and critique; our brains are well defended. So, coaches use a variety of approaches—showing what other, respected colleagues do, for instance, or reviewing videos of the subject's performance. The most common, however, is just conversation.”


3. Read.


Reading is one of life’s simple pleasures and a commonly overlooked asset.


Reading broadens perspective, improves memory, and dramatically reduces stress. Make a point to read professional development articles, books on business topics, or personal development pieces that will sharpen your skills or spark curiosity. An energized mind is a productive mind, so dedicate time each week to read or listen to audio books (maybe as you sit in traffic) and you won’t regret it!


4. Pursue Life-Giving Conversations. Most people are experiential learners, growing confidence and skills as they participate rather than passively consuming.


One way to proactively engage your mind is through conversations, like book clubs, professional networks, or even loose business collaborations. Where are you connected or how could you grow in this area? Surround yourself with like-minded peers through opportunities like 1 Million Cups, TED Talks, MeetUp groups, and more. If nothing else, look for volunteer opportunities and connect with people on a casual level. Make friends, spark ideas, and find financial and professional support in areas you may never have considered.


Ready to shake off that slump or add spring to your step today? Let these adjustments chart a new course for growth in your career and future. Every moment is valuable and so is your potential. Steward it well and keep growing for life!

Friday, August 10, 2018

Print Made Digital: How Business Cards Are Still the Best Way to Connect

Digital communication and marketing tactics may be the hottest topics on everyone's tongues, but there are still some serious limitations to connecting your physical and digital worlds.


There are ways that allow you to quickly trade contact information, but they can require both parties to download the same app and are difficult to coordinate in quick hallway conversations. Business professionals will tell you that you never know when you're going to meet someone who can tie together the pieces of a particular project, so it pays to be prepared to capture contact information regardless of your physical location. That's where business cards come in as one of the best ways to connect with people in person. 


Boost Your Brand Recognition


Keeping your branding on point can be an ongoing challenge, especially as your business grows.


Marketers must be diligent to ensure that all marketing materials are consistent and cohesive with colors, fonts, styles images, and even the tone of language that is used -- or your brand voice.


One particular printed item that often ties together all of your branding is a simple business card! Business cards are relatively inexpensive but can pack a big branding punch when they provide each prospect or contact with the look, feel and logo of your business.


Convenient Communication Tool


Business cards are one of the most convenient communication tools available because you can simply slide your hand into your pocket or purse and immediately be able to share your contact information with others.


If you're in the middle of another conversation, there's no need to break off topic and attempt to program a number into your cell phone; instead, you can simply pop a business card into someone's hand! If you're at a conference or trade show, business cards allow you to jot questions or topics of interest on the back, which can help jog your memory of the contact and how you need to follow up with them in the future. 


Ideal for Direct Marketing


Sending emails and even text messages may be one of the most effective ways to reach a wide range of individuals, but an old-fashioned phone call packs an impact.


Including a handshake with your business card creates a personal connection that people will remember. If the person you're speaking with isn't the perfect contact for your business, the good news is that your business card can continue marketing to the next person who receives it, too! Digital marketing tactics such as QR codes add extra bang to your business card by providing your prospects with additional information that couldn't fit within the space available on a small business card. Have a special offer that you'd like to share? Drop a discount code on your business card and you'll be sure to create a lasting impression!


Print marketing tactics such as business cards are still one of the best ways to reach your target audience in a personal way that builds long-term relationships. Business today is still driven by relationships. Ensuring that you have personal knowledge of the people you are working with -- and that connection -- is best formed by creative printed materials that reinforce the look and feel of your brand.


The next time you're shaking hands with someone, be sure you're sliding a business card to them at the same time, and your message will be reinforced even after you are long gone! 

Tuesday, August 7, 2018

Wrangling Your Week: Time Management Success Techniques That Will Give You Hope

It's painfully true that there are never enough hours in the day. If "normal humans" are having this kind of trouble, how are CEOs and leaders of major businesses able to run the massive scale of their days? As long as you consider that they haven't discovered time travel, there's got to be some tips and tricks that can be learned from their exceptional talents.


These time management success stories will give you hope that you can wrangle your week more effectively. You might be surprised to learn that many of these individuals found adequate time for sleep and budgeting part of their day for meditation or downtime. 


Leave Time for Relaxation


Most famous for his theory of evolution in his book The Origin of Species (1859), Charles Darwin spent a great deal of his day in solitary study. His schedule also included walking his fox terrier pup and reading. Most interesting was the two hours each day that he devoted to lying awake in bed solving problems before starting his day. Victor Hugo, Wolfgang Amadeus Mozart, and Charles Dickens also devoted many hours a day to walking and personal study. Today, Arianna Huffington is one of the business leaders who believe that spending time with colleagues or eating lunch away from your desk makes you more productive -- not less.


Focus on Calendar Management


Focusing only on what is most important each day is one of the time management tricks that Mary Callahan Erdoes, CEO of JPMorgan Chase & Co., swears by. Her busy day is most productive when she spends time prioritizing short- and long-term deliverables instead of reacting to new items that make it to her calendar by happenstance. 


Sleep Soundly, Wake Early


People who are making an impact in their world are likely getting enough rest to be refreshed and ready to face their day, but those days often start quite early. Getting less than six hours of sleep on a regular basis can leave you mentally drained or fuzzy and make you less likely to be efficient in your work. The early morning hours are ideal for a quick workout, which not only helps the body stay fit but helps boost your brainpower for the day as well. Billionaire Richard Branson is famous for his 5:00 am ritual to kick off his busy day. 


Stop the Multitasking


Sure, we all love to pretend that we're getting three things done at once, but is anything being accomplished in these sprints? Successful professionals know when it's time to turn off the electronics and stick to one task at a time. Koel Thomae, co-founder of Noosa Yoghurt, notes how easy it is to be distracted by your inbox and your phone. Add in some music and you're ready to take on the world! 


Just Say "No"


"No," or "next" are some of the most powerful words in the English language -- allowing people to free their time from mundane activities and target those which are moving them forward. There may be some tasks that feel like busywork, so delegate these whenever possible. Turn your attention only to items where you add personal and unique value, and you'll soon find that it's possible to be present in your day while experiencing less stress. This can include everything from hiring people who complement your skills and abilities (a famous Jack Welch-ism) to outsourcing tasks when it makes sense. 


Not everyone is running an empire, finding the cure for cancer, or creating the next great musical masterpiece. However, we are all struggling with a limited number of hours in the day. There is a great deal of hope and comfort in knowing that these basic time management techniques have been practiced for generations -- and are still helping some of the most successful people of our age be productive. 

Friday, August 3, 2018

Why Your Brand is The Most Important Asset in Your Business

Your brand may not be as recognizable as Coke, Pepsi or Walmart, but it speaks volumes about your business.


Your brand is much more than a simple logo or tagline; it is the sum of all the different interactions that your prospects and customers have with your organization. This could include printed correspondence, your website, phone conversations with your sales reps, and more. It's an intangible asset that is captured on your balance sheet in case you are selling your business, and it should be treated as your most valuable asset. Creating a cohesive brand experience for your customer begins with expressing your brand consistently across your various channels of communication.


Digital Presence


Your website is your digital front door, and when your brand isn't well represented on your website, then you can cause significant confusion among your core audience.


When you work closely with a designer to translate your brand from printed pieces to the web, you're ensuring that customers and prospects are comfortable with interacting with your brand on any channel. If you are using social media channels to promote your brand, you may want to audit the design look and feel for consistency. Many brand managers find it easiest to define a brand across all channels during a refresh of the look and feel of your digital presence. Everything down to the color that you choose for your logo mark will help tightly define your brand.


Brand "Voice"


Is your brand a little smart and sassy, or cool and classy? Slightly high-brow or ready for some fun?


The brand "voice" that you define is essentially the personality for your brand. It's unlikely that a well-established bank would want to suddenly start using emojis in their brand communication, for instance. Alternatively, a fun and feisty new design firm would want to use different messaging than a financial institution! Your voice should be made up not only of the way you want your brand to appear, but also allow you to communicate effectively with your core audience. Based on demographics, your brand may have a slightly different voice when speaking to various audience segments.


Marketing Collateral


Each piece of marketing collateral that you create -- from letterhead to your website to your latest printed sales brochure -- should all have a cohesive design that sticks close to your brand guidelines.


That doesn't mean that everything has to look the same, but when someone looks at a piece of your marketing materials, they should have that "Aha! I recognize this brand!" feeling immediately. In today's fast-paced digital world, it can be easy to create a new look for your website or emails and forget that your printed materials, such as business cards and letterhead, need to be refreshed to match an updated look.


Finding Your Identity


Each interaction, each step of each process, and each conversation that happens between customers and prospects is yet another piece of your brand identity! You can see why this makes your brand one of the most critical assets in your business.


While all of these pieces work together to create this mystical thing that we call "brand identity," there are some definite hallmarks that help set the tone.


Ready to freshen up the look of your business cards, letterhead, envelopes and other identity materials? These items are often the initial introduction to your brand, and you want them to make a great first impression!