Friday, January 31, 2020

6 Ways to Speed Up Your Next Print Project

Do you have a print deadline that needs the fastest possible turn-around time?


If speed is of utmost importance, here are several ways you can improve efficiency as you take your project to print:


1. Plot Your Course and Communicate Early


Early planning and communication are vital when starting a print project.


When possible, get your printer’s input early regarding design, project checkpoints, and final editing. Setting a schedule with your printer regarding design, estimated turnaround, and print presets can directly impact the speed with which your project is finished.


As soon as you coordinate these details, you’ll establish a timely framework that both parties can stick to.


2. Ask Questions Upfront


When partnering with a design professional, be sure to clarify the contract at the get-go.


Will you be paying a project fee or an hourly rate? What services are included in this fee? Clarify how long the project will take, how often you’ll review the work, and how many revisions are allowed in this agreement.


3. Allow for More Margin on Larger Projects


Professional printers are very efficient, but big projects still take time.


Designing one piece can be quick, but re-branding or crafting large-scale exhibit pieces can take a significant amount of time, especially if there is confusion about the parameters or design presets for a particular project. One costly mistake can disrupt an entire campaign, so allow extra time for big projects, and both parties will have leeway to handle hiccups in the most efficient, cost-effective way.


4. Assemble All the Elements


Attend to the precise details of copy, timeline, and photography at the get-go, and be sure those in authority have given these elements the green light before the task proceeds.


Your project will involve many pieces, and when they are aligned from the start, it will allow your design dollars to be maximized with fewer delays. While you may not have precise details ironed out, clarifying project parameters is key to finishing on time and on budget!


5. Err on the Side of Simplicity


Creativity is cool, but if swiftness is your goal, you should keep designs simple.


Don't go overboard. If you're short on time, design something that is easy on the eyes and uses very basic graphics, fonts, and materials. If you have templates on hand (from previous projects), consider whether you can adapt or edit these for the fastest possible output.


If you are pressed for time, consider using an online design tool. Or your professional print specialist may be willing to combine a pre-ordered template with the custom design you want. This may be the simplest (and cheapest!) way for everyone to get a project across the finish line.


6. Avoid Alterations Once a Design Has Been Sent


Check your design before sending it to the printer.


Proof everything with multiple editors before it leaves your office. Every alteration or edit can cost you valuable time. Once the design has already been received by the printing company, there should be no need to make changes unless it is vital to do so.


Better Together


Want to save on time, labor, or unnecessary stress?


Whether you need high-level graphic design or full-service printing, our capable team is dedicated to providing you with prompt, knowledgeable, one-on-one service, and bringing you carefully printed materials you can be proud of.


We’re here to make things flow as smoothly as possible!


 

Friday, January 24, 2020

Add Color and Charm with 3 Unique Banner Options

As a small business owner, you need ways to cultivate curiosity and look your best, and business signage is your foremost advertising tool.


Grab attention and set your business apart with gorgeous custom banners!


Banners are an inexpensive substitute for a permanent sign, allowing you the flexibility to change and move your materials as needed. Plus, banners are eye-catching, sophisticated, and fun.


Distinct Banner Options to Get All Eyes on You


Whether you want to highlight a promotion, organize your sales floor, or increase foot traffic at a trade show, consider some of these imaginative banner options for your next display.


1. Pole Banners


Pole Banners are vertical banners made from sturdy vinyl material and can affix to almost any type of light pole, street post, or sidewall mounting.


Pole banner advertising offers an excellent medium to market to pedestrians or drivers in locations with heavy traffic. Because they are located at or above eye level, they are easily noticed from a distance and offer an excellent way to strengthen your brand.


Use pole banners to display school colors, mount core values in your department, or promote community events. Enjoy easy, breezy visibility with this durable, colorful signage.


2. Tabletop Banners


Think banners have to be huge to be effective? Think again!


Tabletop banners are a compact, portable option that can easily travel with you to any trade show or event. With retractable stands included, tabletop banners stretch anywhere from eight to 17 inches in height, which is perfectly formatted to dress up any presentation with minimal hassle. Use them for conventions, boutiques, banks, restaurant tables, point-of-purchase displays, and more. Though small, tabletop banners can make a big impact for your business!


3. Step and Repeat Banners


Looking for a fun way to build a social media presence for your business?


Try step and repeat banners and offer people a creative photo op they can hashtag!


Step and repeat banners are a publicity backdrop used primarily for event photography. They are printed with a repeating pattern or branding design that makes its design very visible in the photographs of the individuals standing in front of it. From red carpet events and concerts to galas and company parties, step and repeat banners give a “celebrity-like” experience for your guests to engage with.


For every picture taken in front of the banner, you can count on more people to see your logo once the photos are released to the press and social media. This builds word-of-mouth marketing and spreads your image far and wide!


Flex Some Marketing Muscle with Extraordinary Custom Banners


Whether you go big and beautiful or nifty and portable, banners are a superb marketing tool that can help attract more customers to your business.


Want to talk options? No matter the display size or budget, we’ll help you find the perfect banner for your business. Contact us today about promoting your business professionally and elegantly, so you stand out!

Friday, January 10, 2020

How Successful Entrepreneurs Overcome Self-Doubt Each Day

Diane von Furstenberg is a Belgian fashion designer who has built her namesake company into one of the most recognizable in the world.


Furstenberg has been listed as the world’s 68th most powerful, received an honorary doctorate, and been president of the Council of Fashion Designers of America for years.


Confidence should come easily to someone like this, wouldn’t you think?


But Furstenberg does not see herself this simply. She believes she’s a constant work in progress and says successful people (like herself) probably feel like losers at least once a week.


Furstenberg said she feels self-doubt continually. What does that look like in her life?


“Oh, just, you know. You feel like a loser, you wake up and you doubt. So my trick is, I look in the mirror and say, “If you doubt your power, then you give power to your doubts.”


Squash Doubt to Bring Your Best Work to Life


Can you relate to Furstenberg?


You’re not alone. Even successful business owners grapple with self-doubt. Sometimes this can be a good thing, keeping you humble and helping you soberly evaluate limitations.


But for the most part, self-doubt is a form of sabotage that keeps you from fulfilling your potential. Successful people aren’t immune to uncertainty, but they refuse to let it derail their goals. Want to overcome doubt and achieve what you’ve set out to accomplish?


Here are several ways to combat that accusing voice:


1. Stop and Reset


When inner doubts creep in, deal with them immediately.


Don’t let paranoia spin out of control or imagine worst-case scenarios. Talk back to that doubtful voice with phrases like these:


“No. Stop. I’m not listening to this.”


 “I know where this train of thought leads, and I’m not getting on!”


“I’ve been successful in the past, and I will be again.”


As Steven Pressfield says in Do The Work! Overcome Resistance And Get Out Of Your Own Way,


"The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications, and a million reasons why we can't/shouldn't/won't do what we know we need to do."


2. Deal with Anxiety Triggers


One way to squash doubt is to deal with it straight on.


What personal deficits or situations trigger your insecurity? If it’s a lack of skill, seek specific training. If it’s uncertainty about a decision, get counsel from other experts in your field. If it’s fear of the unknown, find coaches or mentors to walk you through this stage of uncertainty.


3. Avoid Comparisons


If you compare yourself to others, you will usually lose.


In today’s connected generation, usually your perspective of others is only the highlight reel, and certainly not the struggle or discipline it took to build success. Instead of comparing yourself to others, compare yourself to YOU. Look at how far you’ve come, the progress you’ve made toward current goals, or how you’ve overcome obstacles in spite of hardship.


4. Don’t Depend on Validation


While the input of others can be helpful, confident leaders trust their own instincts.


We all like a pat on the back, but in seeking continual validation, you erode vision and weaken faith in yourself. When tackling a big project, get input initially, then trust your gut and make decisions that feel right to you.


Move Forward With Confidence


Having confidence in yourself is the best way to sharpen your unique voice.


Say no to accusation, confront anxiety triggers, and avoid putting too much weight in others’ opinions. Overpower doubt so you can maximize your potential.